KIM SIROIS PITA, Founder
After working as a newspaper editor, chamber of commerce marketing manager and press secretary in U.S. Congress, Kim Sirois Pita spent 17 years building The Pita Group, a successful and respected multi-million-dollar marketing agency with a range of clients, including Fortune 500 companies, state departments and nonprofits.


In 2013, she founded Pita Peaces, where she develops and launches integrated marketing strategies for startups, nonprofits and manufacturers. For two years, she led New England FIRST, a preK-12 robotics program, through the pandemic as its interim executive director.


A mental health advocate and past board chair of Mental Health Connecticut, Kim founded and launched the Love Your Mental Health Art & Wellness Studio and Kelly’s Wings Gift Shop, named after her late sister, in the Village of Chester. In 2019, she published her memoir Split Endz: A Tale of 2 Crazy Sisters and is currently working on a novel.


Kim has been an active volunteer on boards and committees since high school. She serves on the Board of Directors of Copper Beech Institute, a mindfulness center; Framingham State College Alumni Association and an emeritus board member of the Connecticut Business & Industry Association (CBIA). Other board involvement has included Girl Scouts of Connecticut, Hartford Children’s Theatre, Rebuilding Together Hartford and Rocky Hill Chamber of Commerce. 


An avid reader and continuous learner, Kim is certified in Mental Health First Aid, a program of the National Behavioral Association. She is also certified in life coaching, life purpose coaching and happiness coaching through The Leadership Academy. By the end of 2022, Kim plans to be certified as a mindfulness facilitator through Copper Beech Institute. 


The mother of two teenagers and two cats, Kim lives in Old Saybrook and writes a column for the Old Saybrook Neighbors Magazine several times a year. She loves stopping off at the waterfall behind her Chester Studio to breathe in the energy — one way she loves her mental health!